Blockbusters, ah! Blockbusters. Every studio manager’s dream is to create more blockbusters. But what is the key to a blockbuster if not giving the public what it wants? A typical studio will produce about 10 blockbusters per year, two of which will actually be blockbusters and generate great returns, three to four of which will break even or generate an average return, and the rest, two to four, will lead to losses. Blockbusters, by nature, target a mass audience, the head of the long tail, to generate the most profits for the studios, one of the reasons why they invest and milk franchises so heavily. With such a percentage of actual success, do the studios really know what the audience wants?
VOD, along with the help of web-analytics and user interaction, can track what the movie audience really wants. Actions taken during the movie (pause, rewind and re-watch a scene, or stop the movie all-together) can be tracked and information about consumer’s movie choice and response can be captured through web-analytics. This information, apart from creating great value to VOD providers, can also be very valuable to studios. This information could help studios determine trends in what the audience is interested in and react in a positive way. This information could even change the metrics and criteria by which studios evaluate the difference between movies and blockbusters.
Could VOD actually be studios' greatest ally?
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